Privacy policy
Last updated: 10 November 2026
This policy explains what personal data Busy Season collects, why, how long we keep it and what your rights are. We keep it short and plain. If anything is unclear, email us and we'll explain.
1. Who we are
Busy Season (formerly AI Integrators) is the data controller for the personal data described in this policy. Our full company name, registered number, registered office and ICO registration number will be listed here.
Contact: hello@busyseasonagency.com
2. What we collect
- Enquiry details: your name, business name, email, phone number (optional) and what you need help with, when you fill in our growth plan form.
- Call and email records: notes from consultations and messages you send us.
- Lead forms on social platforms: details you submit through ads, for example Meta lead forms.
- Client account data: if you become a client, billing and contract details, and the logins or content you share so we can deliver our services.
- Creator applications: if you apply to join our creator roster, your name, contact details, town and region, age range, gender (if you choose to tell us), rates, social handles, portfolio links and details of your filming setup, so we can match you with paid work. Our lawful basis is steps taken at your request before entering a contract.
- Technical data: your IP address and browser details, which are shared automatically with the services that host this site and load its fonts.
We only collect what we need. We do not sell your personal data.
3. Why we use it and our lawful basis
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Replying to your enquiry and booking your free growth plan call | Steps taken at your request before entering a contract |
| Delivering services you've signed up for, and billing | Performance of a contract |
| Keeping financial and tax records | Legal obligation |
| Following up with businesses about our services, and improving our marketing | Legitimate interests (you can object at any time) |
| Marketing emails to sole traders and individuals | Consent (you can withdraw at any time) |
Every marketing email includes a way to unsubscribe. We do not make marketing calls or send marketing texts unless you have agreed to them.
4. Who we share it with
We only share data with service providers who help us run the business, under contracts that require them to keep it secure:
- Form handling: Formspree, which receives the details you enter in our growth plan form.
- Website hosting: our hosting provider, which serves this site.
- Fonts: Google Fonts, which receives your IP address when the page loads.
- Business tools: email, CRM, scheduling, accounting and project management software.
- Creators and freelancers: for clients only, the details needed to brief content creators working on your account.
We may also share data where the law requires it.
5. International transfers
Some providers, such as Formspree and Google, may process data outside the UK, including in the United States. Where they do, we rely on UK adequacy regulations (including the UK–US data bridge) or the UK International Data Transfer Agreement or Addendum to protect your data.
6. How long we keep it
- Enquiries that don't become clients: up to 12 months after our last contact.
- Client records: for the length of the contract, then 6 years for tax and legal purposes.
- Creator applications: while you are on our roster, and up to 12 months after our last contact if you are not taken on or leave.
- Marketing lists: until you unsubscribe or object.
7. Cookies
This website does not currently use analytics, advertising or tracking cookies. If we add any in future, we'll ask for your consent first and update this policy.
8. When we handle data for our clients
When we run websites, social media, phone assistants or other services for a client, we may handle their customers' personal data on the client's behalf. In that case the client is the controller and we act as their processor under a written data processing agreement. Questions about that data should go to the business concerned.
9. Your rights
Under UK data protection law you can ask us to:
- give you a copy of your personal data
- correct data that's wrong or incomplete
- delete your data
- restrict or object to how we use it, including for marketing
- send your data to you or another organisation in a reusable format
- stop using it where we rely on your consent
Email us to use any of these rights. We'll reply within one month and won't charge you.
10. Keeping your data safe
We use secure, access-controlled tools, two-factor authentication on our accounts and encrypted connections. Only people who need your data to do their job can see it.
11. Complaints
If you're unhappy with how we've handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.
12. Changes to this policy
We'll update this page if anything changes and show the new date at the top.